Mattel + SCAD

RE-IMAGINING THE FASHION DOLL SPACE

Mattel provided a broad design brief for this project to re-imagine all aspects of packaging and point-of-sale displays for licensed Disney Princess, Barbie, and Monster High brands. The proposal allowed for maximum “blue-sky” ideation and unlimited potential to influence a child’s experience with some of the world’s most beloved fashion doll brands.

PACKAGING, PUBLICATION DESIGN